Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. You can link to guides, instructions, or webinars that explain next steps. Ask your top customers for reviews.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Zoominfo

APRIL 9, 2019

YouTube is the third most visited site in the world after Google and Facebook. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. Consider this: Video is 50 times likelier to rank on Google than plain text results ( source ). Boost your search rankings.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

LeadSquared

NOVEMBER 8, 2016

In this webinar, Rahul Thomas Mathew , Product Marketing Manager at Jifflenow , answers these exact questions and talks about the key marketing metrics that you need to focus on and their importance. Key Marketing Metrics [Webinar Questions]. For more inputs on online branding, take a look at this webinar ). View the recording.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ClearVoice

NOVEMBER 25, 2022

Google may have extended support for third-party cookies until 2024. A study commissioned by TikTok, in partnership with data analytics company Kantar, revealed that ads on their network are 10 percent more attention-grabbing than other social networks. Product demos. First-party data collection. The rise of TikTok ads.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. Question 1. Question 3.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. In other words, you should be driving them to download one e-book, register for one webinar, sign up for one educational program, buy one product. Had you been actively searching for material around its themes? You get the idea.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Outbrain

AUGUST 22, 2021

Host a webinar to get new leads. Webinars, otherwise known as “live sessions” or “live workshops”, have become a highly effective marketing and sales strategy in recent years. The global webinar market is estimated to reach 800 million by 2023, up 253 million from 2015. Tips for effective webinar marketing.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI. Webinars and recorded webinars. Demo videos. The most popular ones are webinars, demos, and explainer videos, according to the 2019 Video in Business Benchmark Report. Social media: LinkedIn Facebook, Instagram, Twitter, and more. Video Marketing Strategy 3.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Sharpspring

OCTOBER 27, 2021

A few Google or Facebook ads can easily rack up thousands in ad spend per month. On average, 76% of Google Ads spending goes toward irrelevant keywords — failing to attract any actual customers. There’s little point in paying for Facebook Ads if your target audience isn’t active on Facebook. YouTube and TikTok.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI What is Video Marketing? Essential types of video include: Explainer videos How-to videos Promo videos Thought leadership videos Webinars and recorded webinars Case study videos (a.k.a. As always, Google was looking ahead when they bought YouTube all the way back in 2006.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

NuSpark Consulting

DECEMBER 9, 2012

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Webinars and Slideshare. Generate new leads. Nurture existing leads.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . 2: Marketing Qualified Leads (MQLs). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Nuvi

APRIL 5, 2021

Nuvi, which stands for “New Visualizations”, is a unified social listening and customer experience software company helping companies understand and engage with their customers on social media platforms such as Twitter, LinkedIn, Facebook, Reddit and more. Contact us to schedule a product demo. About Reputation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Acquisitions 40

Goodish Agency

MARCH 10, 2021

free demos), overcoming objections, and closing the sale. Now that many small e-commerce sites have started using this Facebook Ads strategy for their sales, this way of selling has become very saturated. But from what we’ve learned, you’ll still able to see most of the Events and Conversions in your Google Analytics.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

SalesIntel

JANUARY 12, 2023

The Unique Situation of 2023 We’ve been observing swift developments in data, analytics, and AI that have influenced how organizations function as we look back on the past year. Big data, analytics, and artificial intelligence will continue to grow in scope in 2023, presenting organizations with new opportunities and complexities.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Parse.ly

JULY 29, 2021

Paid content refers to paid search through a marketplace like Google Ads, sponsored content, and paid social media posts. They also use paid video ads and featured videos on Facebook to encourage sharing of travel stories and get people thinking about vacations. Once your campaign is running, use a content analytics tool like Parse.ly

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Scoop.it

JULY 7, 2020

Web design agency: analytics, SEO, digital strategy, social media, web design, web development (this is exactly what earlier-mentioned Orbit uses as categories on their blog!). Analytics: Google Analytics, Google Tag manager, social media analytics. Main focus: Core topics. Detailed segmentation: Tags.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password. It’s the fault of businesspeople.

Social Media 138

Social Media ROI Media Correlation 138

Optinmonster

DECEMBER 14, 2021

Actionable analytics to get the stats you need to boost conversions. Whether it’s for sales, maintenance, webinar, or optin campaigns, SeedProd has your back. It also offers builders for Facebook ads, landing pages, and signup forms. Browser and Google Sheets extensions. Key Features: Real-time event tracking.

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

Vidyard

MAY 18, 2017

Search engine optimization is so key for all of us marketers, and with video, you can rank better with Google as well as use all that rich information within your videos as part of your metadata and use your keywords within your pages to generate more inbound traffic on the topics you’re talking about.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

KoMarketing Associates

AUGUST 7, 2018

We’re stretching that idea a bit, but you could absolutely do a usability test for a landing page, or a webinar signup, or any lead generation process. So go look at your Google Analytics reports, and figure out what the #1 source of traffic is to that page. Like Facebook Messenger, for example. All of the above?

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Moz

JANUARY 22, 2019

The first step is to set up a funnel visualization in Google Analytics. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel. We created a landing page focused around demo requests. As you can see, the demo video outperformed the full demo by an increase of 800%.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Optinmonster

JUNE 10, 2021

Registering to a webinar. Liking a Facebook post. Watching a demo video. For that, you’ll want a powerful analytics tool like MonsterInsights : MonsterInsights is the best Google Analytics plugin for WordPress. It lets you share your social media feeds from your favorite channels, such as: Instagram.

Promotion 69

Promotion Landing Pages Template eCommerce 69

EveryoneSocial

DECEMBER 19, 2022

For example, here at EveryoneSocial, we have a few subject matter experts that are on the frontline of sales demos and implementation kick-offs of our product, but are not in the C-Suite. Schedule your demo today. This is why I separate them out. Remember, the goal is not to spam all of these distribution channels.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

EveryoneSocial

OCTOBER 13, 2021

Examples of content to share externally: Blogs Newsletters Company Podcast New Hire S/O’s HR job opening announcements Online events/ webinars Information and updates about your product Content around your field of interest (i.e. You will be able to edit your group whenever is needed from the group name, image, or location.

Peer-to-peer 52

Peer-to-peer Paid Search Agency Mobile Marketing Social Media 52

Valasys

JUNE 13, 2019

According to a report by Pew Research Centre, 67% of Americans get some of their news on social media, primarily on Facebook & Twitter. Tools such as Google Analytics, HootSuite, TweetReach, Klout & SEMRush are some of the most popular tools that can be used to measure Social KPIs.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Sharpspring

APRIL 20, 2017

Whether it’s a $3 million Super Bowl ad, a trade show where you networked with new leads, or a Facebook post about a special new offer on a product, there are a variety of ways to get people to visit your site. Offline events: Tradeshows, seminars, webinars, billboards, commercials, radio ads, flyers, etc. Lead Scoring. Automation.

Paid Search Agency 40

Paid Search Agency Lead Scoring Lead Ranking Marketing Automation Services 40

SmartBug Media

FEBRUARY 11, 2021

You may need some additional setup to ensure that HubSpot is gathering analytics for all your domains and sub-domains. HubSpot allows you to connect the following networks: Facebook. You can connect your Google or Office 365 calendar with the meetings tool and allow prospects to book time with you. Webinar signups.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Launch Marketing

AUGUST 10, 2017

Let’s say one goal is to increase combined traffic to your website from Facebook and Twitter by 5% to drive more email list subscriptions; take a look at click-through, bounce and traffic-to-conversion rates for each platform. Tools such as Google Analytics, Hootsuite, TweetReach, Klout are among the many widely-used among marketers.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

accelerate agency

APRIL 12, 2023

You can expect your potential customers to ask for detailed information, as well as a demo or trial of your service to explore whether it would function well with their existing systems. If they’ve come through a Google search looking to purchase a service, they’ll want to see a sales page. It’s about interactions with your brand.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

accelerate agency

OCTOBER 21, 2020

Customers may have questions about unfamiliar terms or request customized demos to see how the SaaS product will integrate with their existing frameworks. . For example, if you had a Facebook marketing SaaS, suitable topics for your content could include: Best Facebook marketing tactics. Facebook marketing for small business.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Vidyard

FEBRUARY 12, 2015

All you have to do is set up a Google AdWords account to create an online video campaign. Google AdWords Let’s backtrack a little bit now. YouTube uses Google AdWords to help you promote your content. But what is Google AdWords? Don’t forget analytics! But then what? Through YouTube TrueView Ads.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Optinmonster

FEBRUARY 27, 2024

The platform gives you in-depth details on traffic stats, ads cost-per-click (CPC), domain comparisons, backlinks analytics, and keyword difficulty. That’s because Reddit threads have a high likelihood to rank in Google search results. Constant Contact offers extensive online training, a huge resource library, and even webinars.

Marketing Automation Services 90

Marketing Automation Services Budget Programs Tools Work Management 90

SugarCRM

DECEMBER 11, 2013

Web Analytics. Webinar Campaigns. Social Analytics. Google AdWords Tracking. On-Demand Webinars. Social Facebook. See A Demo.' Video Hosting. Website Tracking. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Optinmonster

MARCH 13, 2024

For example, participants can get extra giveaway entries for completing specific tasks like signing up for your email list, referring a friend, or liking your page on Facebook. One of its landing pages offers visitors the option to watch demo videos in exchange for a sign-up. Here’s a great video marketing hack from Marketo.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131