How to Map Content Marketing to Revenue, in 3 Steps
Contently
MAY 26, 2020
You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The vast majority of people don’t just read an article like this and request a demo. But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar.
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