Remove Analytics Remove Demo Remove Education Remove Google Remove Webinar
article thumbnail

How to Map Content Marketing to Revenue, in 3 Steps

Contently

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The vast majority of people don’t just read an article like this and request a demo. But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar.

article thumbnail

7 Surefire Ways to Maximize Your Webinar ROI [+ Key Metrics to Evaluate]

SpotMe Blog

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Measuring Content ROI: How to Make the Case for a Bigger Budget in 2022 | Webinar Recap

Parse.ly

Here are a few of the highlights from our webinar discussing the challenge of measuring content ROI and proving the impact of your content marketing teams’ work : How do you expect your marketing budget to shift next year? That’s when you get into that education phase.” about how we can help.

article thumbnail

The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

YouTube is the third most visited site in the world after Google and Facebook. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. Consider this: Video is 50 times likelier to rank on Google than plain text results ( source ). Boost your search rankings.

Youtube 217
article thumbnail

Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. So, what can this post offer that you couldn’t find with a simple Google search? It’s clear that traditional analytics fall short in the complex B2B industrial landscape. What Can You Do?

Tactics 75
article thumbnail

The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect

FunnelEnvy

Here are some examples: Awareness Stage Educational videos, explainer videos, and brand videos Interest Stage Webinars, how-to videos, and product demos Consideration Stage Testimonials and case studies, detailed product demos, and comparison videos Decision Stage FAQ Videos, customized product demos, and consultation offers.

article thumbnail

How to Use Content Marketing for Customer Retention

Marketing Insider Group

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. You can link to guides, instructions, or webinars that explain next steps. Continue to Educate Your Audience.