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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Analytics packages do this all the time to measure website performance. DemandBase has a similar structure.

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Abandon Your Marketing Automation System!?

LeadSloth

In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ).

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. Was that you? Pricing starts at about $300 per month.