Remove landing-page
article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

article thumbnail

The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

DemandBase

We’ll dive into 3rd-party intent data later, but let’s start with the power of predictive analytics. Predictive analytics uses data paired with algorithms and machine learning to identify the likelihood of future outcomes based on historical data. For example, our high intent terms are Demandbase, ABM vendors, best ABM software, etc.

article thumbnail

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. To stand the best chance of ranking organically (and to maximize your Quality Score for PPC), optimize your on-page and off-page SEO factors.