Remove landing-page
article thumbnail

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

article thumbnail

Audiences that SaaS Companies Need to Build Now

Directive Agency

Key page visitors. A useful way to segment these users is by creating a remarketing audience for anyone who has visited a product page on your website. These pages have higher intent (they’re looking at what you’re offering rather than just reading your content, etc.) This would require investment into a tool such as Demandbase.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Guide to B2B Intent Data in 2022

Outgrow

The concept of tracking visits on websites, pricing pages, product pages forms part of first-party intent data collection. For example, take this interactive quiz on our website – Suppose, someone from the automobile industry lands on our website and sees this quiz. Demandbase. First-Party Intent Data.

article thumbnail

Abandon Your Marketing Automation System!?

LeadSloth

Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. You can create reports and dashboards in Salesforce.com to provide analytics. So there are lots of useful add-ons available at a nominal price. What is your take on this?

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

article thumbnail

The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Most are priced around the volume of contacts and data calls. Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics using lead scoring and account intelligence. Demandbase. ABM Analytics and Reporting. There aren't many that are great fits for both.

article thumbnail

71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

Most are priced around the volume of contacts and data calls. Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. DemandBase. For this reason, you'll likely need data analytics tools such as: Databox.