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Top 3 Demandbase Reports to WOW your CMO

Engagio

With Demandbase report capabilities, you can set your CMO (and yourself) up for success by defining reporting requirements and intervals upfront. And, with Demandbase table visualizers, you can report on any account list graphically in seconds. Pull in the Demandbase Keyword Intent Selector. The report layout: 3.

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Personalized Marketing Matters! How to Deliver Customized Messaging to Target Accounts

Engagio

And when you click on its CTA and land on the ultimate destination — the landing page — what then? Again if you’re like me, if the content on the landing page is compelling enough, there’s a good chance you’ll engage in even deeper content. (A A marketer’s dream.). It’s also important to reach the right audience.

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Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark Consulting

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. I was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant.

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

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How to Leverage Account-Based Marketing (ABM) for Marketing Qualified Leads

Only B2B

Personalized content, such as custom landing pages and tailored email sequences, significantly improves the likelihood of conversion. Using data analytics, businesses can assess the performance of ABM campaigns and refine their strategies accordingly.

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Top Marketing Blogs You Should Be Reading

Kabbage

Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. Analytics, SEO, and Conversion optimization Blogs. What do they talk about: Conversion optimization and analytics.

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Top Marketing Blogs You Should Be Reading

Kabbage

Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. Analytics, SEO, and Conversion optimization Blogs. What do they talk about: Conversion optimization and analytics.