'Demandbase or ReachForce? Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? Lead Scoring

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant.

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.  Analytics packages do this all the time to measure website performance.  DemandBase has a similar structure.  Smart Form:  Tracking which firms or IP addresses fill out your web submit forms.

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Careful and proper measurement over time can turn the CMO into the exec to address predictive analytics.  You want to measure marketing’s overall impact.

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. You can create reports and dashboards in Salesforce.com to provide analytics. Unsubscribe handling is typically done via a generic page, rather than via branded page. Smart or foolish? Background.