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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. There are numerous free 2D barcode generators available online.

What, How, and When to Measure Your LinkedIn Marketing

Content Standard

LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. Research suggests that measuring ROI is the number-one challenge B2B marketers face, according to a report from Demandbase. Fortunately, as LinkedIn has matured, so have its marketing technology and analytics tools. Are Your Posts Working? What Does Your Audience Look Like?

Top Marketing Blogs You Should Be Reading

Radius

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. Analytics, SEO, and Conversion optimization Blogs. DemandBase. B2B Marketing Blogs.

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Top Marketing Blogs You Should Be Reading

Radius

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. Analytics, SEO, and Conversion optimization Blogs. DemandBase. B2B Marketing Blogs.

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5 Signs ABM Is a Smart Addition to Your Marketing Strategy

Vidyard

For the past decade, B2B marketing has mostly been exemplified by lead generation. Vendors use social media, SEO, and marketing automation to draw traffic to their site, capture contact info, and nurture contacts into qualified leads. With the right nurture process and a stellar sales team, you can get a lot of return from “traditional” lead generation. signatures. .

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Cognitive Marketing / Predictive Analytics.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. They aren't so much "lead generation" as they are "lead extraction" services. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest. lead automation management vendors.

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.