Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. The article showcases some eye-opening statistics regarding personalization, including that “lack of content relevancy generates 83 percent lower response rates in the average marketing campaign.” Personalization with Demandbase.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” No surprise to anyone — one of the obvious hot topics at the event was generative AI for marketers. But two sessions really brought this new reality to the fore.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Convince & Convert

FEBRUARY 9, 2024

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. But, no one is there yet. Let’s dive in.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

InsightSquared

FEBRUARY 6, 2019

As a marketer with an account-based approach, it is important to keep the focus on generating net new pipeline from a given target account list. InsightSquared allows me to dig into the business analytics – the bookings for the quarter, the sales forecast, and once again – the health of the overall pipeline.

Planning 180

Planning Forecasting DemandBase Paid Search Agency 180

Biznology

FEBRUARY 8, 2016

B2B publishing houses have long relied upon their subscriber lists for the generation. That means lead generators have to work existing lists harder, resort to lower quality lists, and even engage in shenanigans like the case outlined above to meet lead guarantees. Ninety-nine percent. Quality time. Like this post?

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Lattice

MAY 24, 2016

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). While there are over a 100 new features in this release, there are two big themes we touch on: THEME ONE: Enterprise-grade Predictive Analytics. They’ve seen up to 285% higher win rates and 35% higher deal sizes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Top Rank Marketing

NOVEMBER 15, 2023

Expect platforms to integrate AI for content optimization, predictive analytics, and compliance, elevating campaign strategies. The process of selecting influencers will heavily depend on the utilization of sophisticated analytics tools to assess the effectiveness of campaigns and make informed decisions based on data.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. ABM analytics are different than traditional demand generation analytics. Engagement analytics. Hence, engagement analytics is an ABM metric that measures relationship quality, not quantity.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

PathFactory

JUNE 29, 2023

Leveraging analytics to understand performance of content types + topics broken down by channel & UTM’s. Integrating with 6sense or DemandBase to sync analytics across platforms. Auto-generating content promotion of personalized assets to multiple audiences. Conducting a health check of all content assets.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

The ABM Agency

FEBRUARY 27, 2024

Mid Stage: Building Momentum As organizations progress, they often adopt ABM orchestration platforms such as Demandbase or 6sense, signifying a move towards more integrated and automated ABM strategies. This includes everything from marketing automation and CRM platforms to ABM orchestration tools and analytics solutions.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Engagio

MAY 3, 2021

The software itself is increasingly being commoditized — you can easily get your hands on open-source predictive analytics, and any data scientist will tell you about the importance of clean and accurate data and that more data usually beats better algorithms. The best software solutions run on the best data. lead scoring). And neither do we.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

DemandBase

MARCH 16, 2020

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • SITE ANALYTICS. The post 5 Daily ABM Tasks for Digital Marketing appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

Martech

JULY 14, 2022

A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs.

Account Based Marketing 113

Account Based Marketing Enterprise Management Work Management Marketing Management 113

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

PathFactory

JUNE 29, 2023

Best practices to implement: Training your sales team to take action on leads in near real-times Pulling detailed engagement analytics for your commonly-used assets across campaigns and 3rd party sites. Using AI-driven content generation to deliver the right content to each person when they’re searching for it.

Practices 52

Practices Best Practices DemandBase Outreach 52

Only B2B

JULY 28, 2023

Must Read: Skyrocket your ROI: Discover the Most Effective Types of Account Based Marketing Creating Personalized ABM Lead Generation Campaigns Personalization is the heart of ABM for MQLs. Using data analytics, businesses can assess the performance of ABM campaigns and refine their strategies accordingly.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. I’ve been at Demandbase for about six years.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Engagio

JANUARY 20, 2024

Dowling covers several key topics, including the importance of clearly articulating marketing’s value and ROI, integrating brand and demand generation efforts, building alignment by collaborating with sales pursuits, prioritizing simplicity, and focusing on supporting team members. “Everything is getting so interconnected.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? Demandbase , an ABM technology provider, found deal size increased by 26% and close rate grew by an impressive 75%. Traditional lead generation tools revolve around people. Why the growing adoption of ABM?

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Engagio

OCTOBER 18, 2023

There are multiple advantages to using SDRs, including: More consistent, faster, and better quality follow-up on prospect interest More cost effective for less expensive people to take on some of the work Better tracking and analytics Talent development for sales Like all functions, sales development is evolving. It’s about working smarter.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

NuSpark Consulting

DECEMBER 18, 2011

Analytics packages do this all the time to measure website performance. That’s where ReachForce and DemandBase (below) fill in the missing “fields” by matching the company name of the visitor via form field with much more information on that visitor, compiled through numerous online sources and databases.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. When “ABM platforms” showed up 10 years ago from Demandbase, Terminus, and others ABM was accepted as a “technology.”. Director of Demand Generation @ ThoughtSpot. Megan Boone.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. B2B Marketing Blogs. HubSpot’s Marketing Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Engagio

NOVEMBER 19, 2020

This image illustrates the difference in thought process between a traditional demand generation approach and an ABM strategy. Web analytics. An ABM platform like Demandbase. The power of predictive analytics. However, this is not how many B2B marketers were trained to think. content and offers). Executive entry point.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

PathFactory

JUNE 29, 2023

Integrate with 6sense or DemandBase to sync analytics across platforms. Auto-generating targeted content for every stage of the buyer’s journey. Setting up automatic “ fast moving buyer ” alerts so you can follow up with prospects. Using plugins for content distribution within outreach tools like Gmail or Salesloft.

Account Based Marketing 52

Account Based Marketing ABM Practices Planning 52

Engagio

OCTOBER 30, 2023

Falling asleep at the wheel While Generative AI is immensely powerful in some tasks, it fails completely or subtly in others. Similarly, some unexpected tasks (like idea generation) are easy for AIs while other tasks that seem to be easy for machines to do (like basic math) are challenges for LLMs.” appeared first on Demandbase.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Hubspot

MAY 8, 2020

Demandbase. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface. Users can leverage ads, analytics, web, and sales tools to help them execute a carefully constructed strategy to attract accounts.

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. B2B Marketing Blogs. HubSpot’s Marketing Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Demand Generation Marketers Need to Think Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

DemandBase

SEPTEMBER 26, 2018

This has helped enable lead generation and lead management capabilities with engagement activity insight as well as multi-channel analytics. That principle is what has driven the partnership between Salesforce Sales Cloud, Pardot and Demandbase.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Lake One

OCTOBER 11, 2023

Generative AI tools can repurpose your message, automatically adapting it to a different audience. BONUS: Wondering where to start with Generative AI? AI Applications in Lead Generation and Customer Segmentation Lead generation is more than just combing through records for accuracy.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

DemandBase

MAY 14, 2019

The theme of this year’s show was “TOGETHER,” underscoring the importance of having the same goals, data and analytics across an organization. The post #SwagSwap: The SiriusDecisions Summit Tour appeared first on Account-Based Marketing – Demandbase.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

Martech

SEPTEMBER 24, 2021

An ICP is typically developed using machine learning-based predictive analytics and scoring to determine if an account (not an individual) is an ideal fit for a company’s product or service. These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e.,

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Paid Content 118