How Planful uses customer intent to speed up the B2B buying cycleÂ
Martech
MAY 10, 2022
At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. A marketing-driven pipeline that works. A different kind of B2B buyer.
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