Drive growth with account-based marketing
Martech
MARCH 10, 2022
Most of the B2B buying journey is conducted anonymously until the buyer gets closer to the point of purchase, which is why a tech-driven “zero-touch” demand gen strategy is critical for growth. 63% of purchases have more than four people involved in the buying group (up from 47% in 2017). Terminus, Demandbase).
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