How Planful uses customer intent to speed up the B2B buying cycleÂ
Martech
MAY 10, 2022
At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.
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