Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

Buying Cycle 91

Buying Cycle Intent Ideal Customer Profiles Planning 91

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. Buyers’ collectives are groups of important stakeholders whose approval is mandatory if the company is to make any business purchases. Why it’s hot.

Marketing AI 122

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 122

SnapApp

DECEMBER 14, 2016

We'll see brands using that customer-focused content to deliver more personalized and relevant content experiences to build brand awareness, engagement and purchase consideration. And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. Cognitive Marketing / Predictive Analytics.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62