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Five examples that demonstrate the value of AI for B2B marketers

ClickZ

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

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How to Effectively Personalize your Website using Account Data for Anonymous Traffic

FunnelEnvy

Much of the traffic coming to the website is of course, “anonymous” meaning that they haven’t shared any contact information. There are however a number of vendors that sell firmographic data that can deliver this information even for anonymous traffic. Serving pages that are specific to individual named accounts.

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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. Where can I find it: [link].

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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. Heinz Marketing. Buffer Blog.

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Redefining ABM: What It Isn’t and What It Needs to Be

Metadata

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. When “ABM platforms” showed up 10 years ago from Demandbase, Terminus, and others ABM was accepted as a “technology.”. Director of Demand Generation @ ThoughtSpot.

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Audiences that SaaS Companies Need to Build Now

Directive Agency

Your TAM (or Total Addressable Market) is a term used to describe the total opportunity for your business to generate revenue from. You can create a remarketing audience around every user that performs that action and serve them an ad featuring an offer to gain access to a free trial for log analysis. Referral traffic.

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

Gordian was able to generate $20 million in revenue and new leads for sales to follow up with and track content engagement numbers. Chokshi referenced one of their customers, LiveRamp, that measures their metrics based on meetings booked from target accounts, clicks and website traffic. During a fireside chat , Heather Grobaski, Sr.