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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

The Ultimate Landing Page Checklist: 5 Must-Have Elements. Demandbase. Target Competitors On Facebook Using Interest Based Audiences. 10 Alternatives To Google And Facebook Ads. Search Engine Land. Search Engine Land covers SEO topics and news for readers with all levels of SEO expertise. Seth Godin.

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Audiences that SaaS Companies Need to Build Now

Directive Agency

These audiences can be built out in almost any ad platform: LinkedIn, Google, Bing, Facebook, and more. Key page visitors. A useful way to segment these users is by creating a remarketing audience for anyone who has visited a product page on your website. This would require investment into a tool such as Demandbase.

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The Truth About Intent Data

Rev

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. Intent data can include the email opens and clicks of your customers and prospects, the pages your customers visit on your website, the webinars they register for and attend, the e-books they download, their social likes and shares, and similar behavioral activity.

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! Landing Page Preview – Generic).

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics using lead scoring and account intelligence. Personalized content: When pursuing a 1:1 or 1:few targeting approach, your CMS can enable you to personalize imagery and copy throughout the page. Demandbase.

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. DemandBase. Facebook Ads. For this reason, you'll likely need data analytics tools such as: Databox. DemandBase. Facebook Ads. Facebook Live.