Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Contently

JANUARY 31, 2023

It does mean you probably have more AI functionality available than you realized—even in your content marketing technology. Advertising is another area of marketing where predictive AI has become quietly embedded into the core AdTech solutions that enable companies to optimize ad placement with more effective targeting and bidding.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. If you read an article on how to write better email subject lines, does that mean you are looking for a new marketing automation platform? First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. – Find out how predictive analytics can turbo-charge your lead generation.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Directive Agency

FEBRUARY 4, 2022

Oftentimes, the Marketing Operations team owns the marketing tech stack and ensures that all marketing tools are being used properly and that we’re getting ROI from those tools. Marketing Operations also usually owns the reporting and analytical function within marketing. You can find that at [link].

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few. Feel free to chime in if I did. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100