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ActiveConversion Review - SMB Lead Management

LeadSloth

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Salesforce.com integration. Website sessions are added to the salesforce.com Lead record. Marketing & Web Analytics.

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The 14 Best Marketing Automation Tools

Webbiquity

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com.

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Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Adobe Experience Cloud Blog

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Our comprehensive solution includes great email capabilities, but goes much deeper to include enterprise-class marketing automation, social marketing, marketing financial management, and revenue cycle analytics. Where marketing is going. Customer support.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

SMB : Small and Medium Businesses. DSP : Demand Side Platform. Salesforce.com. GA : Google Analytics. , this list will be updated with your additions. The Basics B2B : Business to business. You definitely already knew that one. SME : Subject Matter Expert. On occassion it may mean Small and Medium Enterprises.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SMB and Distribution. Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Lisa also recently authored a guest post here on web analytics and lead scoring. Cindy Bates. Cindy_Bates. Susan Beebe.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SMB and Distribution. Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Lisa also recently authored a guest post here on web analytics and lead scoring. Cindy Bates. Cindy_Bates. Susan Beebe.

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B2B Marketing ROI

Online Marketing Institute

In the past week I have seen websites where either a design firm or a web analytics company put a hidden link back to its home page on each and ever single one of its clients’ pages. Not all web analytics code is created equal. “link juice&# ) to other sites. Be sure to take a look at it and understand what it means.