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Integrating Social Leads into the Demand Generation Funnel

The Point

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. Are B2B marketers ignoring a huge opportunity? times higher. Click To Tweet. (HS)

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B2B Demand Generation Strategies in 2023: Accelerating Growth in the Evolving Landscape

Only B2B

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? Good morning. Maybe not so much in this case.

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer.

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Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. Whether it’s predictive analytics, ABM , AI, or chatbots, the modern marketer needs to navigate an increasingly technical discipline. HS) Marketing is becoming more and more personalized.

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Marketing Automation. Marketing automation platforms are a foundational element of the martech stack. Marketing automation is very powerful and can be very complicated. Does the platform offer analytics?

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Meet the ANNUITAS Evangelists

ANNUITAS

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. Each one of these evangelists is an expert in their field as well as a practiced demand marketing specialist. . See Jennifer’s posts.