Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. Second, B2B marketing requires you to have healthy balance between creativity and analytical ability, strategic thinking and tactical expertise. Relevance is more important than ever.

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Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Huptech Web

JULY 28, 2023

In this blog, you will learn how AI-powered tools and strategies may boost lead nurturing, improve conversion rates, and maximize customer engagement. It makes marketing much easier by targeting the appropriate market and engaging with prospective clients. AI Empowers Lead Generation. But guess what?

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on FriendFeed.

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Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Strategic-IC

FEBRUARY 16, 2021

What were the title levels you were targeting? How did you identify the right contacts within your target accounts? Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts?

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Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

DealSignal

FEBRUARY 23, 2023

In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent. 10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads.

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Lead Generation Email Marketing Lead Scoring Lead Ranking 98

KoMarketing Associates

AUGUST 19, 2013

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.

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Demand Generation Agencies B2B Marketing Google Work Management 120

SmarkLabs

JUNE 12, 2023

Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows. Moreover, nurtured leads make 47% larger purchases than non-nurtured leads.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Markempa

JANUARY 9, 2019

Because I came to marketing with that quantitative and analytical background, that led me into a series of marketing technology companies that were basically all about really trying to use all that data to drive better customer decisions and one to one interactions. After we sold Epiphany, I co-founded Marketo, along with Phil Fernandez.

Account Based Marketing 90

Account Based Marketing ABM Paid Search Agency Demand Generation 90

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Talk to your marketing and sales team to figure out what your target audience cares about.

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Intent Data Intent Email Marketing Social Marketing 129

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 1) Marketo.

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Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 4, 2010

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Budget B2B 48

Launch Marketing

FEBRUARY 2, 2018

In addition to implementing Marketo, Launch worked with them to roll out new branding updates across the US and EMEA when the company went through a major re-brand. Launch partnered closely with key sales and marketing stakeholders to outline the lead funnel, including naming and definitions at each stage. The Details.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Lead Nurture Manager.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Lead Nurture Manager.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

LeadSloth

OCTOBER 4, 2009

Marketo (booth 6). Marketo (booth 6). In Boston the following Marketing Automation vendors are worth a visit (in order of booth number): Pardot (booth 1). Manticore Technology (booth 2). Silverpop Engage B2B (booth 4). Genius.com (booth 7). Marketbright (booth 14). Hubspot (booth 16). Neolane (booth 19). Twitter & Questions.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

Markempa

JANUARY 9, 2019

Because I came to marketing with that quantitative and analytical background, that led me into a series of marketing technology companies that were basically all about really trying to use all that data to drive better customer decisions and one to one interactions. After we sold Epiphany, I co-founded Marketo, along with Phil Fernandez.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Marketo 52

TrustRadius Marketing

OCTOBER 1, 2018

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

MAY 20, 2011

Tell me a bit about why you decided to perform some research into marketing analytics. To help our clients, we have done in-depth research on what marketing is currently doing with analytics and how it can improve by using them. Your research talks about how companies are improving their marketing analytics maturity.

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Analytics Enterprise Management Organization Marketing Management 48

Adobe Experience Cloud Blog

APRIL 21, 2011

To obtain optimal results, marketers need a powerful and efficient marketing analytics solution. To harness the abilities of marketing analytics, marketing should understand the reasons and specific opportunities such a solution provides.

Budget Programs 48

Budget Programs Marketing Budget Forecasting RSS 48

Adobe Experience Cloud Blog

JUNE 3, 2015

The following are a few of the specific marketing roles we suggest defining: Demand Generation: The core function of this role is lead generation. This team supports revenue goals by generating more qualified leads to pass on to the sales team.

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Top of Funnel Organization Lead Qualification Paid Search Agency 48

markempa

DECEMBER 12, 2016

For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. And they expect their marketing leaders to provide clear metrics and be accountable to meeting their numbers just like their sales. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Adobe Experience Cloud Blog

MAY 15, 2013

You are capable (obviously) and have setup key processes including lifecycle, scoring, marketing activities, and analytics. It is all working, the leads are coming in and moving through the lifecycle and you have visibility. The more names in Engaged status the more interactions, marketing qualified leads, and deals won.

Webinar Metrics 48

Webinar Metrics Lead Ranking Marketing & Strategy Marketing Automation Services 48

Vidyard

FEBRUARY 22, 2016

Cetera Financial Group uses video content to capture the interest of new prospects and increase engagement in their lead nurturing programs. The rich video analytics provide new insights into customer behavior and their interest in Cetera’s services.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Cetera Financial Group uses video content to capture the interest of new prospects and increase engagement in their lead nurturing programs. The rich video analytics provide new insights into customer behavior and their interest in Cetera’s services.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

TrustRadius Marketing

OCTOBER 1, 2018

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. One company that has made a concerted effort is newcomer Marketo. Marketo has a one-word elevator speech: simplicity. That’s not to say Marketo is a simple product.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Vidyard

FEBRUARY 22, 2016

” Cetera Financial Group uses video content to capture the interest of new prospects and increase engagement in their lead nurturing programs. The rich video analytics provide new insights into customer behavior and their interest in Cetera’s services.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

B2B Marketing Zone Posts

DECEMBER 7, 2009

2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. B2B Lead Management Market Heats Up , July 31, 2009. B2B Lead Management Market Heats Up , July 31, 2009. Is social media effective for B2B lead generation?

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Adobe Experience Cloud Blog

MAY 2, 2013

Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. Executives are demanding that marketers prove ROI from their investments. If you attended Marketo Summit last month you heard this time and time again. Leverage analytics wisely. That line really sticks with me.

Work Management 48

Work Management Marketing Automation Services Marketing Management Peer-to-peer 48

Adobe Experience Cloud Blog

OCTOBER 6, 2010

Analytics – Great B2B marketing includes accountable metrics on campaigns and other operations. Adding things like the number of leads generated in a given time or how leads will move through lead nurturing , you also predict sales, revenue and growth of the company.

B2B Marketing 48

B2B Marketing B2B Forecasting Marketing Management 48

MLT Creative

MAY 19, 2010

Genius Genius is the only marketing automation system that facilitates both lead-nurturing work flows and real-time prospect qualification alerts. Pro supports all aspects of demand generation and one-to-one communication between sales and their prospects.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Tips include how to write effective copy, what to know about email clients, how to create effective subject lines, and how to target messages through segmentation. Social Web Analytics.

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Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. Lead Nurturing. campaigns?

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Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Adobe Experience Cloud Blog

MARCH 24, 2011

CMOs fuse strategic long-term vision with a strong bias for sales and marketing integration, and they balance creativity with hard financial data, marketing analytics and measurement. I strive to apply these lessons to my role at Marketo every day, because unconventional methods very often lead to equally unconventional success.

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Lead Ranking Advertising Agencies B2B Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). The Marketo Benchmark on Revenue Performance identified four levels of maturity, with the majority of responders in the two lowest levels. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012. What defines a sales-ready lead?

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Marketing Automation Services Marketing Automation ROI Automation 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Detailed and analytical: understands numbers, data aware, understands the need for measurable processes, detail oriented, project manager. This makes marketing and sales more relevant.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Read on to get their insights. via Beth Harte).

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Demand Generation Agencies Demand Generation Demand B2B Marketing 100