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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Act-On

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy. Humans will always be important to the sales process.

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Email Deliverability: What It Is and Why It Matters

Litmus

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email deliverability matters and not just because you want your messages to be seen. What factors affect email deliverability?

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How Marketing From Home Will Help Align Marketing and Sales

Marketing Insider Group

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

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Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]

SendX

We will pit both solutions against each other and compare them based on the following factors: Pricing Features Deliverability Apps integration Customer Support Pricing Your budget will determine the pricing package you select, and feature sets differ from one pricing tier to the other. How Do They Compare? Mailchimp Essentials ($9.99/month)

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Top 10 Best Email Deliverability Software Systems for 2021

Valasys

But what if you don’t know how to improve your email deliverability rates? What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems? The purpose of this type of marketing is to produce an open rate for the company’s emails and generate sales leads.

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How to Improve Your Email Deliverability When Nothing is Going Your Way

SalesIntel

High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, here are several methods for lowering email bounce rate and improving email deliverability.