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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Act-On

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

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5 Best Tools to Test & Improve Your Email Deliverability

SendX

If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any other ISPs, then it’s time to suspect that something is wrong with your email deliverability. 5 Tools to Test Email Deliverability 1.

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The importance of deliverability analytics during the holiday season

DotDigital

During the busy festive seasons, even the most efficient marketers can expect to see greater variations in deliverability results than during quieter periods. Our Deliverability Perspective package gives you access to check extended inbox placement at the seed level. Further insights over the festive period.

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Email Deliverability: What It Is and Why It Matters

Litmus

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email deliverability matters and not just because you want your messages to be seen. What factors affect email deliverability?

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Email Deliverability Remediation: 6 Ways to Avoid Getting Burned

Litmus

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Do the right things—before you have deliverability problems. Don’t wait for a deliverability meltdown. Using deliverability monitoring. Removing chronically inactive subscribers.

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A day in the life of a deliverability expert

ConvertKit

Do you really understand deliverability? Is a career in deliverability right for you? Deliverability is a niche topic and it’s sometimes hard for friends, family, and curious ears to understand. 10:15] It can be hard to unplug from deliverability because it never stops. 21:36] Deliverability is complex.

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Email Deliverability

Delivra

What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flagging spam filters, or low engagement, you may have email deliverability issues. Do you have a deliverability problem?