8 New GA4 Features You Absolutely Can’t Ignore
Marketing Insider Group
AUGUST 21, 2023
GA4 (Google Analytics 4) isn’t just any old update. It’s more important than ever to have a clear understanding of your conversion paths, especially when it comes to tracking conversions from web campaigns that deep link users into an app. And this time, it’s the new GA4 features that are making waves.
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