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CUSTOMER EXPERIENCE MATRIX JULY 22, 2010 Marketing Automation Vendor Consolidation: Lessons from History Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. MORE >>	DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market Home Forrester Research « I was recently briefed by \| Main \| Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few. MORE >>	RECENT POSTS JULY 22, 2010 \| CUSTOMER EXPERIENCE MATRIX Marketing Automation Vendor Consolidation: Lessons from History JULY 31, 2009 \| DELICIOUS B2BMARKETING B2B Lead Management Market Heats Up JULY 31, 2009 \| DELICIOUS B2BMARKETING Demandbase: A New Twist In The Lead Management Automation Market
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DELICIOUS B2BMARKETING JULY 31, 2009 B2B Lead Management Market Heats Up Home Forrester Research « Getting Up Close and Personal \| Main \| Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. My point: B2B marketers are looking elsewhere for help generating demand. MORE >>
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