landing-page Analytics Database Marketing netFactor Salesforce.com 
Online Marketing Institute
JULY 31, 2009
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”
Online Marketing Institute
MARCH 13, 2011
Website lead capturing for building marketing data has been right at the forefront of most marketers strategy to build in inbound leads this year. I am the CEO of netFactor. This is driving a whole new marketing approach that leverages the power of the web to connect buyers and sellers – at all stages of a sales cycle.
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