recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  Given that disclaimer, here’s what I see as the big issues facing marketers next year: Customer engagement is not a passing fad. Now that there’s so much more data with the advent of social media, marketers must look beyond their traditional sources of data warehousing.  To put it in perspective, Google’s CEO, Eric Schmidt, recently said that “we create as much information in two days now as we did from the dawn of man through 2003.”  MORE >>

Online behavioral tracking , in theory, is beneficial to both marketers and consumers. When marketers can track a web user’s behavior (anonymously) within a website or across certain ad network properties, they can serve up ads that are aligned with the user’s apparent interests. Marketers want to put their ads in front of people who display an interest in what they have to sell, and consumers (presumably) prefer to see ads relevant to their interests. Image credit 5 to 9 Branding. The site owner knows a bit more about you (e.g., And you have a fan. Helpful? MORE >>

Home Six Dimensions Services Blog Insight Clients About Search InsightIQ Blog Suggest a Blog Topic RSS/Blog Twitter Facebook Partners News Contact Careers Newsletter InsightIQ Blog Stay informed by reading current blog entries from our Quaero experts. Continue Reading Marketing for 2011: Five Critical Considerations for Success Dec 27 2010 As we close out the year and jump into 2011, I find myself looking back at the year to figure out how effective our marketing was and which marketing trends will serve us well next year. Does Brand Marketing still matter? MORE >>

The foundational concept of all database marketing is the Pareto Principle, that 80% of your sales and profitability will come from about 20% of your customers. This concept has driven everything in database marketing, from audience identification to campaign structure, sales strategy, etc. On the flip side, digital marketers have discovered that the Pareto Principle is replaced by the Long Tail Theory. So the big question for marketers is, what should we be measuring? Follow Martha on  Twitter or connect with her on  LinkedIn. Martha Bush. MORE >>

Many technology organizations are challenged with effectively supporting the complexities of their marketing functions. Tech marketers struggle to support: Control of their marketing programs and/or their brand consistency when there is a constant pull to decentralize the marketing function to support resellers and VARS. Sales in the field, at the branch, or at the retail level have little or no access to marketing programs and little expertise in marketing implementation or database management even if they have better access. Kyle Milko. MORE >>