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| | FIFTH GEAR ANALYTICS
JULY 16, 2010 How Banks Use Data Mining to Answer the Big Marketing Questions.
The huge size of these data sources make it virtually impossible for an analyst to come up with useful information that will assist a marketing professional in the decision-making process. Data mining techniques can help marketers identify various categories of customers come up with segment-based products and/or pricing that will assist in better revenue management as well.
| | FIFTH GEAR ANALYTICS
OCTOBER 26, 2010 Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
The foundational concept of all database marketing is the Pareto Principle, that 80% of your sales and profitability will come from about 20% of your customers. This concept has driven everything in database marketing, from audience identification to campaign structure, sales strategy, etc. So the big question for marketers is, what should we be measuring?
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| | B2B LEAD BLOG
SEPTEMBER 25, 2012 My Leads Went Where??! – Lead Generation Horror Story #1
And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner. With years of experience and great insight into ROI, the programs in place were working well, and the challenge for the marketing group was simply to expand exposure over time to continue to ramp up sales. B2B Lead Generation Database Marketing inbound leads landing page optimizatio
| | FIFTH GEAR ANALYTICS
OCTOBER 14, 2010 Are Personas the New Customer Segments?
The digital concept of Persona is catching up with the database marketer’s idea of Segmentation. Marketers commonly talk about Personas in the plural, and this is a great thing for improved relevance for consumers. About the Author: Martha Bush is SVP of Strategy & Solutions at SIGMA Marketing Group. Follow Martha on Twitter or connect with her on LinkedIn.
| || | FIFTH GEAR ANALYTICS
JULY 13, 2010 Sophisticated Data Modeling and Analytics Lead to Better Marketing Metrics
Pressure continues to mount on marketing professionals as they are asked to increase revenue streams as marketing budgets remain the same (or decrease). Therefore, metrics and measurement are becoming an even more critical factor in driving marketing success for organizations. Marketing professionals need to track and analyze the effectiveness of their marketing programs. Best practices align marketing activities, strategies, and metrics with business objectives. Analytics. Connect with Kyle on LinkedIn , or follow him on Twitter. Metrics.
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FIFTH GEAR ANALYTICS 10 Marketing Trends for 2011
| TUESDAY, NOVEMBER 16, 2010
recently completed a new point-of-view for my firm which outlines how I think marketing
will be changing in the next few years. Given that disclaimer, here’s what I see as the big issues facing marketers
next year: Customer engagement is not a passing fad. Now that there’s so much more data with the advent of social media, marketers
must look beyond their traditional sources of data warehousing. To put it in perspective, Google
’s CEO, Eric Schmidt, recently said that “we create as much information in two days now as we did from the dawn of man through 2003.” MORE >>
WEBBIQUITY When Behavioral Tracking Gets Creepy
| TUESDAY, MAY 29, 2012
Online behavioral tracking , in theory, is beneficial to both marketers
and consumers. When marketers
can track a web user’s behavior (anonymously) within a website or across certain ad network properties, they can serve up ads that are aligned with the user’s apparent interests. Marketers
want to put their ads in front of people who display an interest in what they have to sell, and consumers (presumably) prefer to see ads relevant to their interests. Image credit 5 to 9 Branding. The site owner knows a bit more about you (e.g., And you have a fan. Helpful? MORE >>
INSIGHTIQ BLOG Online Analytics in Action: Footprints in the dark
| WEDNESDAY, NOVEMBER 17, 2010
Home Six Dimensions Services Blog Insight Clients About Search InsightIQ Blog Suggest a Blog Topic RSS/Blog Twitter
Facebook Partners News Contact Careers Newsletter InsightIQ Blog Stay informed by reading current blog entries from our Quaero experts. Continue Reading Marketing
for 2011: Five Critical Considerations for Success Dec 27 2010 As we close out the year and jump into 2011, I find myself looking back at the year to figure out how effective our marketing
was and which marketing
trends will serve us well next year. Does Brand Marketing
still matter? MORE >>
FIFTH GEAR ANALYTICS Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
| TUESDAY, OCTOBER 26, 2010
The foundational concept of all database marketing
is the Pareto Principle, that 80% of your sales and profitability will come from about 20% of your customers. This concept has driven everything in database marketing
, from audience identification to campaign structure, sales strategy, etc. On the flip side, digital marketers
have discovered that the Pareto Principle is replaced by the Long Tail Theory. So the big question for marketers
is, what should we be measuring? Follow Martha on Twitter
or connect with her on LinkedIn. Martha Bush. MORE >>
FIFTH GEAR ANALYTICS Distributed Marketing: An idea whose time has come for Technology Marketers
| WEDNESDAY, AUGUST 25, 2010
Many technology organizations are challenged with effectively supporting the complexities of their marketing
functions. Tech marketers
struggle to support: Control of their marketing
programs and/or their brand consistency when there is a constant pull to decentralize the marketing
function to support resellers and VARS. Sales in the field, at the branch, or at the retail level have little or no access to marketing
programs and little expertise in marketing
implementation or database
management even if they have better access. Kyle Milko. MORE >>
- Unified Marketing: Buzzword or Bellwether? FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 16, 2010
- Can Lead Generation Become More than “Frosting and Cherries?” FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 3, 2010
- Is Multichannel Marketing Really “Dual-Channel” Marketing? FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 7, 2010
- Why you should consider centralizing your search keyword lists BIZNOLOGY | THURSDAY, NOVEMBER 8, 2012
- The Transition of “Digital Days” to “Multichannel Days.” FIFTH GEAR ANALYTICS | FRIDAY, JULY 9, 2010
- Customer Engagement: A New Spin on Customer Intimacy FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 3, 2010
- Inbound Marketing Alone May Not Be Enough for Industrial Companies INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 26, 2011
- Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
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