When Behavioral Tracking Gets Creepy
MAY 29, 2012
Online behavioral tracking , in theory, is beneficial to both marketers and consumers. When marketers can track a web user’s behavior (anonymously) within a website or across certain ad network properties, they can serve up ads that are aligned with the user’s apparent interests. Image credit 5 to 9 Branding. The site owner knows a bit more about you (e.g., Helpful?
My Leads Went Where??! – Lead Generation Horror Story #1
B2B Lead Blog
SEPTEMBER 25, 2012
And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner. With years of experience and great insight into ROI, the programs in place were working well, and the challenge for the marketing group was simply to expand exposure over time to continue to ramp up sales. B2B Lead Generation Database Marketing inbound leads landing page optimizatio
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides. They need to collaborate on a common set of words from a common database.
Inbound Marketing Alone May Not Be Enough for Industrial Companies
Industrial Marketing Today
AUGUST 26, 2011
Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. Inbound marketing requires prospects to be actively searching for products and solutions.