Remove Analytics Remove Database Marketing Remove Google Remove Salesforce.com Remove Vtrenz
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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

The rest of the competitors, including the original market leaders, were nearly all purchased as line extensions by much larger firms. Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Speaking of small business suppliers, Google and Intuit are long-shot contenders.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.