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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.

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Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation

Only B2B

It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. In fact, research by Ascend2 indicates that 61% of marketers consider lead generation as one of the biggest challenges. Automating the process can significantly alleviate this challenge.