Marketing Automation Vendor Consolidation: Lessons from History
Customer Experience Matrix
JULY 22, 2010
The rest of the competitors, including the original market leaders, were nearly all purchased as line extensions by much larger firms. Email marketing is another obvious adjacent space. Again, there was already one transaction: Silverpop/Vtrenz in 2007. Finally, we come to Web marketing companies.
120 
Let's personalize your content