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9 Chatbot builders to enhance your customer support

Sprout Social

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

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Customized insights: Getting started with Google Analytics 4

Martech

The arrival of Google Analytics 4 understandably has people nervous. Our last installment was on data-driven attribution and how it can provide metrics about the most influential parts of a customer conversion. In this installment we’re looking at the insights feature and how to customize it to your needs. We’re here to help.

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Evaluate Your Email Performance with an Email Reporting Template

Litmus

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics?

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage. Next, consider segmenting your existing subscribers into categories such as past customers, recent customers, prospective customers and website sign-ups. The following recommendations are worth considering.

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6 Email marketing templates that drive results

Sprout Social

These are all valid ways to keep in touch with customers and prospects. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Growing relationships with customers. How email templates accelerate marketing efforts.

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How to use Google Analytics for stronger social media reporting

Sprout Social

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?