Remove customer
article thumbnail

What marketers should know about customer journey analytics

Martech

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Customer journey analytics helps us look at how everything is working together.”.

Analytics 137
article thumbnail

Power up your marketing programs with Google Analytics 4

Martech

Customer expectations are higher than ever. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. The post Power up your marketing programs with Google Analytics 4 appeared first on MarTech.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The power of predictive analytics: Is the future now?

Martech

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 125
article thumbnail

Content Strategy: Creativity vs. Analytics

ClearVoice

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Customers know they’ll have a unique, memorable experience. But are the two mutually exclusive? Not at all.

article thumbnail

Tips on Which Presentation Tool Fits You Best

Navigate the Channel

Much of the advice about presentation tools focuses on new tech, but let’s start this by reminding you that you are the best or worst presentation tool. YOU are the presentation, not your slides or props. It’s presenting that people fear. First, understand how you excel as a presenter. Down in front.

article thumbnail

How to use Google Analytics for stronger social media reporting

Sprout Social

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

article thumbnail

Executive Marketing Dashboard for Board Presentations

SmartBug Media

Preparing for a marketing presentation for your Board of Directors is an important part of being a successful Chief Marketing Officer (CMO)—particularly in a year when, across multiple industries, marketing needs to showcase their return on investment. Build a marketing dashboard that works for your board presentation—and for your day-to-day.