SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Sharing buttons. Branded embedding.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

LeanData

DECEMBER 8, 2022

Automated appointment scheduling software has quickly worked its way into B2B revenue tech stacks. To select the right online scheduling software for your needs, you should first consider how meeting scheduling fits into your overall go-to-market (GTM) strategy. Let’s find the best fit for your organization. What is Calendly?

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Best Practices 52

Envy

JANUARY 28, 2018

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

SmartBug Media

FEBRUARY 4, 2020

Interviewing actual prospects, customers, partners, and sales reps to validate your research. Here is a mockup analysis examining four “construction management software” related topics. Identify your target set of topics that you should be ranking for. This should be done through: Analyzing your personas. SEMrush makes this easy).

SEO 96

SEO SERP Domain Analysis 96

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Marketers can ensure prospects are only shown videos that lead them down the customer journey.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Anyword

SEPTEMBER 29, 2021

AI writing software creates headlines, product descriptions, and even entire blogs with just a few clicks. The top AI writing software tools automate A/B testing to optimize conversions , while they can also predict which copy versions will convert even before they are released to the audience. Experience Personalization.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Marketers can ensure prospects are only shown videos that lead them down the customer journey.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The first 7 are personal and consulting blogs, followed by 7 software companies with blogs dedicated to the B2B space. B2B Software Blogs. It’s basically a requirement just to be on the Internet.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. “Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. .

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. 3) Evaluate the Customer Journey From Registration to Sale In Order to Accelerate the Process.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

chiefmartech

JUNE 20, 2016

Jason Miller , who was previously with Marketo, is now the global content marketing leader at the company and produces epic content marketing materials such as The Sophisticated Marketer’s Guide to Content Marketing. Interactions between marketers and customers must pass through at least two of these stages and very often all three.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Marketing Insider Group

FEBRUARY 5, 2024

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Vidyard

NOVEMBER 11, 2016

The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. MongoDB wanted to use more customer testimonials to show the impact that MongoDB could have on their organizations. Winner: MongoDB.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The first 7 are personal and consulting blogs, followed by 7 software companies with blogs dedicated to the B2B space. B2B Software Blogs. It’s basically a requirement just to be on the Internet.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Vidyard

JULY 17, 2015

The new offering from Demand Spring will help organizations close that gap by developing a video marketing strategy that aligns with their demand generation goals and is fully integrated with existing digital programs and marketing automation software.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

JULY 17, 2015

The new offering from Demand Spring will help organizations close that gap by developing a video marketing strategy that aligns with their demand generation goals and is fully integrated with existing digital programs and marketing automation software.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). The results have been amazing.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

RebelMouse

FEBRUARY 13, 2019

Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Customer Journey. Customer Contests and Submissions. Custom Announcement Splash Pages. Elegant Management of PR and News.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Customer Journey. Customer Contests and Submissions. Custom Announcement Splash Pages. Elegant Management of PR and News.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies Bring Together All Your Enterprise Content — Social/Blog Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. It's fast, clean, beautiful, and it works.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). The results have been amazing.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Adobe Experience Cloud Blog

SEPTEMBER 13, 2013

When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great! Have you ever created a YouTube video that went viral, gaining millions of organic views? Have you ever created a YouTube video that went viral, gaining millions of organic views?

Tips 48

Tips Content Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 29, 2016

Firms like Merrill Lynch that were once full of commissioned-based brokerage accounts now have a company roadmap to transition customers to fee-only accounts. By tying compensation to assets under management (AUM), advisors are now highly incentivized to retain existing customers (unless they want a pay cut). Impact to Marketers.

Lead Ranking 48

Lead Ranking Cost Marketing Automation Services Lead Scoring 48

Onalytica B2B

JANUARY 18, 2017

Marketers are integrating more technology thinking into their work, embracing data-driven decision-making and software-enabled capability development. It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. BMC Software. David Raab.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Optinmonster

JANUARY 14, 2024

SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. OptinMonster also provides A/B testing capabilities and detailed analytics, enabling users to refine their strategies for maximum engagement.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Vidyard

DECEMBER 2, 2015

With this integration, customers such as Altium, Elsevier, Gainsight, Insight, PatientKeeper, Sharp, TalentWise, Taulia, and Zuora are generating more leads, improving customer insights, and driving more revenue.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

With this integration, customers such as Altium, Elsevier, Gainsight, Insight, PatientKeeper, Sharp, TalentWise, Taulia, and Zuora are generating more leads, improving customer insights, and driving more revenue.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. Video content is proven to be the most effective content type for engaging audiences and helping convert prospects into customers.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

SmartBug Media

NOVEMBER 21, 2022

ABM aligns marketing and sales by identifying key accounts and building a plan around engaging those people before and after they become a customer. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Advocate—turn customers into advocates. Salesforce.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105