Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy
ClickZ
FEBRUARY 7, 2024
Email remains a powerful tool for reaching and engaging with customers. To restore data integrity, Marketo unveiled comprehensive email bot filters this January enabling users to identify misleading bot activities polluting their reports. However, the effectiveness of email marketing can be compromised by the presence of email bots.
Let's personalize your content