The Point

APRIL 26, 2017

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

The Point

NOVEMBER 27, 2018

In fact, one of our customers, a large global consultancy, recently compared the ROI of social ads with that of social advocacy. Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions. However, that’s not necessarily true. times higher.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

The Point

DECEMBER 11, 2018

In the giddy, early days when solutions like Marketo first arrived on the scene, the reigning view was that the technology was all a company needed to solve their lead management and email marketing woes. Look at your own customer data. Or leverage technologies like Predictive Analytics and Intent Data.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

The Point

NOVEMBER 5, 2009

BAS) I am pretty excited about the advances in marketing automation systems with built in analytics. Companies like Eloqua and Marketo have 1-click integration into CRM systems that make it easy to synchronize marketing and sales processes and lead data. Marketing can now be viewed as a revenue generator rather than a cost center.

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

The Point

MAY 11, 2015

Where once, good creative was everything, much of being an effective B2B marketer today means mastering relevancy, personalization, segmentation, predictive analytics, even knowing what your customer needs and wants before he knows it. But is data all that’s needed to drive B2B marketing success? I don’t believe so.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

The Point

MAY 14, 2012

However, the study also finds that this focus on efficiency can blind marketers to marketing automation’s true strategic value, what Forrester describes as: “improving lifetime value, building dialog with customers, and increasing collaboration.”. cross-sell and up-sell). ” – Manager of Email Marketing, Large Online Retailer. .

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100