KoMarketing Associates

JANUARY 16, 2017

As customers utilize more types of technology, marketing professionals are turning to their own resources to keep pace. Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. Only 25 percent thought that their customers would begin using machine learning technology.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Consider the following social media network benchmarks: Percentage of network that includes target audiences (customers, prospects, influencers, etc). Conversion Tracking Through Google Analytics. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

AUGUST 19, 2013

Jeff Ogden (Marketing Made Simple TV) – Jeff Ogden is Host of Marketing Made Simple TV, President, Find New Customers, B2B marketing. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. Pawan Deshpande (Curata) - CEO of Curata.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

MARCH 30, 2017

In that sense, strategic social campaigns can help support different aspects of your business and lead to some pretty great results, including: More Brand Exposure: Without a doubt, social media helps you reach a broader and relevant audience based on their existing customers (or followers).

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. Regulatory Challenges.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

DECEMBER 13, 2013

So, prior to creating a new piece of content, be sure to spend some time digging through Google Analytics to determine which assets have had the highest number of page views (total and unique) as well as the most activity (shares, comments, likes, etc.). They Will Come. Consider the following: Develop a single workflow.

Planning 120

Planning Content Marketing Ad Building Marketing Analytics Tools 120

KoMarketing Associates

AUGUST 19, 2014

A couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. But make sure to follow Ann Handley ‘s advice: “Make the customer the hero of your story”. d) All of the above.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120