Remove customer

Biznology

article thumbnail

Getting to ABM: notes from the field

Biznology

It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. Together, we decided to get the customer on the phone and better understand the need. The account manager handed the customer over to the marketing team. The customer was blown away.

article thumbnail

4 simple truths about content marketing re-imagined

Biznology

Have you invested seemingly endless hours poring over website analytics, while forgetting to check in on what your audience is actually saying about your webpage? Exploit the increasingly cheap and easy availability of data on your customers’ response to assess the effectiveness of your efforts. They look so appealing, don’t they?

article thumbnail

15 best Big Data companies and why they stand out

Biznology

Key customers include the S.E.C., The opportunities should continue to be strong, considering 41% of PWC’s customers are concerned about Big Data overload. The company released 20 industry solutions as it targets, getting its analytics embedded into all areas of the maturing Big Data market. What does Palantir’s software do?