Salesforce Marketing Cloud

NOVEMBER 20, 2023

As a service manager, imagine spending 10 minutes in the morning reviewing your most important key performance indicators (KPIs) — and in that short time quickly seeing which types of cases have the highest handle times. These are real-world applications of today’s customer service analytics.

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Enterprise Management 84

Enterprise Management Work Management Software Service 84

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 239

Enterprise Management Allocation Customer Satisfaction Lead Ranking 239

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. Customer service automation isn’t a switch you simply flip. Our guide reveals how high-performing service orgs make it happen. If you’re thinking, Great! not so fast.

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Vision Edge Marketing

APRIL 4, 2023

In today’s business world, many of these decisions are about customers, competitors, personnel, operational, and strategic investments. Data analytics and insights are the keys to unlocking this potential. This growth reflects the growing importance of data analytics in today’s business environment.

Lead Scoring 205

Lead Scoring Lead Ranking Allocation Analytics 205

Biznology

NOVEMBER 16, 2020

Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. In this article, you will learn how to collect and use big data to strengthen customer service.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Analytics 279

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 279

Marketing Insider Group

MAY 11, 2021

They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere. According to SuperOffice, 90% of businesses compete mainly on customer experience (CX). Source: SuperOffice.

Lead Ranking 356

Lead Ranking Analytics Marketing AI Marketing Budget 356

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. What is Customer Marketing?

Trust Marketing 325

Trust Marketing WOM Marketing Budget Marketing & Strategy 325

Vision Edge Marketing

FEBRUARY 21, 2023

If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. To achieve blockbuster status, you need your product and service development teams to create solutions customers want and the service quality to keep them coming back for more.

Work Management 236

Work Management Marketing Management Customer Satisfaction Lead Ranking 236

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics?

Analytics 112

Analytics Enterprise Management Work Management Business 112

Webbiquity

NOVEMBER 4, 2021

Every brand strives to meet the ever-changing needs of their customers. How does this customer perceive my brand? What types of strategies should I use to elevate the customer experience? The Growing Importance of Customer Experience (CX). Friendly service. Why Acquire New Customers?

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Quick Takeaways.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

SendX

AUGUST 27, 2020

A consumer journey in 2020 looks more complicated and diverse than ever before – your customers can reach you in a number of ways, through a multitude of channels, and they expect top-notch service on all of them. RingBlaze Source: RingBlaze A comprehensive business phone system is a must when it comes to good customer service.

Marketing Automation Services 370

Marketing Automation Services Marketing Management Tools Customer Satisfaction 370

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction.

Marketing AI 134

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 134

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Enterprise Management 344

Enterprise Management Work Management Paid Search Agency Traffic 344

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” Customer retention: the ability of a business to keep its existing customers. Happy and satisfied customers lead to loyalty and retention.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Marketing Insider Group

MARCH 25, 2024

Utilizing segmentation, personalization, and analytics in a marketing database improves engagement, loyalty, and conversions, optimizing marketing strategies. Understanding Marketing Databases A marketing database is a comprehensive collection of data about your customers and prospects. That’s huge!

Peer-to-peer 264

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 264

The Customer

AUGUST 25, 2021

It’s time to revisit one of the simplest, most universal measures to test a company’s customer loyalty. Many companies think they are customer loyal, but how do they measure it? Loyalty Should Be, Too. Your customers have returned to you, and you love them thhhhiiiiis much. Consumers are Back, But Different.

Loyalty 98

Loyalty Paid Search Agency Advertising Agencies Customer Satisfaction 98

Valasys

OCTOBER 9, 2023

Before we dive deep into the realm of B2B customer service, let’s pose a quick question. When you think of top-notch customer service, which companies spring to mind? This highlights the unique challenges and nuances of B2B customer service compared to its B2C counterpart. Ready to dive in?

Service 52

Service B2B Best Practices Paid Search Agency 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Zoominfo

FEBRUARY 10, 2021

Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts).

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? The end-to-end customer journey.

Touchpoints 98

Touchpoints Gartner Word of Mouth Loyalty 98

SocialPilot

APRIL 15, 2024

There are obviously some shortcomings in your social media strategy that prevent you from getting customers. If your aim is to convert followers into customers, focus on increasing your productivity. Analyze your content You think you are posting great content, inspite of which you fail to attract customers. But don’t worry.

Social Media 82

Social Media Media Lead Ranking Lead Scoring 82

Vision Edge Marketing

APRIL 27, 2021

indicated that their number one priority over the next five years is improving customer experience (CX). Every person can tell when they’ve had a good or bad experience, but what exactly is customer experience? This takes mapping the customer experience. Customer Buying and Customer Experience Map Differentiators.

Touchpoints 228

Touchpoints Word of Mouth Work Management Customer Satisfaction 228

Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions. But again the question arises: How building customer loyalty is possible with content marketing?

Loyalty 72

Loyalty Top of Funnel Ad Building Content Marketing 72

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. Sounds easy, right?

Work Management 109

Work Management Marketing Management Customer Satisfaction Analysis 109

Salesforce Marketing Cloud

FEBRUARY 16, 2022

Communications service providers work hard to keep their customer base strong. But despite their best efforts, customers still leave. If service providers knew which customers were about to cancel, they could take proactive steps to lower their likelihood of leaving. Identify customers who are likely to cancel.

Marketing AI 98

Marketing AI Service Churn Rate Customer Satisfaction 98

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. Customers are always super important, no matter what. Their happiness, loyalty, and support can make or break a company, especially when things get tough. But you know what?

Word of Mouth 93

Word of Mouth Loyalty Differentiation Paid Search Agency 93

Navigate the Channel

JANUARY 25, 2024

AI-powered personalization in marketing represents a sea change in how brands engage with their audiences, offering tailored experiences that not only captivate consumers, but also drive conversion rates and brand loyalty. These engines are widely used in eCommerce and streaming services to increase sales and engagement—and they work. “In

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Winning your clients’ loyalty brings you much more revenue. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. Do you know what drives revenue growth? Short-term contracts.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Enterprise Management Work Management 116

SmartBug Media

FEBRUARY 16, 2024

What makes customer feedback so important? Collecting feedback allows us to delve into the voice of the customer, giving us access to an invaluable point of view. Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. We’ve got all the tips you need.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Martech

DECEMBER 18, 2023

Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Dig deeper: What is digital transformation?

eCommerce 99

eCommerce Marketing AI Best Practices Consulting 99

Navigate the Channel

JANUARY 26, 2024

In the world of marketing, understanding your customers and their needs is paramount to success. One of the most crucial aspects of this understanding is identifying and addressing your customer’s pain points. What Are Customer Pain Points? Customer Surveys Conduct surveys to gather feedback from your existing customers.

Customer Satisfaction 65

Customer Satisfaction FAQ Lead Ranking Customer Surveys 65