Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Custom AI Model: Tailoring Content to Each Channel Every marketing channel has its unique characteristics and audience expectations.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Contently

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. The travel and hospitality industry has been slower to adopt live video than industries like tech or gaming.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Why we care. Major challenges. Get MarTech!

Spending 141

Spending Analytics Work Management Marketing Management 141

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics Google Stats 109

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

SmartBrief - Marketing

MARCH 10, 2024

For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage. Next, consider segmenting your existing subscribers into categories such as past customers, recent customers, prospective customers and website sign-ups. The following recommendations are worth considering.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. Harnessing Data Analytics for Informed Decision-Making : The power of data analytics in digital transformation cannot be overstated.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Customers know they’ll have a unique, memorable experience. But are the two mutually exclusive? Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

InsightSquared

JUNE 15, 2021

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Activity Reporting: Comprehensive analytics into the number of activities by rep, job, clients, and more. The post InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry appeared first on InsightSquared.

Activities 156

Activities Analytics Work Management Class 156

Heinz Marketing

SEPTEMBER 22, 2023

A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.

Marketing AI 105

Marketing AI Analytics B2B Marketing Lead Ranking 105

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

Martech

OCTOBER 4, 2022

The arrival of Google Analytics 4 understandably has people nervous. Our last installment was on data-driven attribution and how it can provide metrics about the most influential parts of a customer conversion. In this installment we’re looking at the insights feature and how to customize it to your needs. We’re here to help.

Marketing Analytics Tools 114

Marketing Analytics Tools Analytics Google Segmentation 114

InsightSquared

DECEMBER 17, 2020

The results are in and once again, InsightSquared is a Leader in G2’s Sales Analytics and Analytics Platforms categories. Sales Analytics Leader: Four Years in a Row . To be recognized by your customers as a leader in your industry is an honor unto itself. “InsightSquared is a Crucial Sales Analytics tool.

Lead Scoring 156

Lead Scoring Lead Ranking Marketing Management Analytics 156

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

SendX

AUGUST 20, 2020

Many marketers build their strategies based on powerful analytics. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. Average click-through rates vary depending on the industry.

Analytics 195

Analytics Conversion Tips Click Rate 195

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? Here is a closer look at the key benefits.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. UTM codes are text you add to a link that gives your analytics tool more information about each link. Getting started with Google Analytics 4. This is part 7.

Marketing Analytics Tools 105

Marketing Analytics Tools Tagging Analytics Google 105

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Martech Advisor

JANUARY 29, 2020

The global airline industry is growing at a lighting pace with nearly 8.2 As the world of aviation is witnesses an unprecedented digital transformation, managing expectation of digital-savvy customers have never been trickier before. In 2018, the airline industry managed some 4.4 billion passengers around the world.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

SmartBug Media

SEPTEMBER 29, 2023

—Mark Twain In a fiercely competitive online marketplace, businesses are constantly searching for that elusive edge that separates them from the pack and helps them snag customers on the lookout for that perfect something. Improve Customer Retention Predictive analytics can even identify customers at risk of churning.

Analytics 59

Analytics Marketing AI Practices Allocation 59

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Attribution Analytics Google 119

Martech

OCTOBER 9, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris. Dig deeper: Is Google Analytics going away?

Marketing Analytics Tools 93

Marketing Analytics Tools Analytics Google Conversion 93

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Marketers can also create custom playlists, choose-your-own-path experiences, and hyper-personalized video experiences.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

KoMarketing Associates

JULY 28, 2020

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. Statistics suggest that the top skill for marketers today (88%) is having a general understanding of the industry.

Positioning 157

Positioning Analytics Generation Work Management 157

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. An introduction to hashtag analytics. Hashtag analytics 101: Using the best hashtags for your social strategy. Advanced social media analytics.

Social Media 121

Social Media Analytics Media Template 121

KoMarketing Associates

DECEMBER 4, 2017

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. However, 79 percent still believe that data analytics will be the technological development with the highest impact over the next year.

Analytics 196

Analytics SEM Aggregators CMO 196

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. The phone continues to play an integral role in customer communications, particularly as more consumers work and shop from home.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Analytics 95

SmartBug Media

SEPTEMBER 29, 2023

—Mark Twain In a fiercely competitive online marketplace, businesses are constantly searching for that elusive edge that separates them from the pack and helps them snag customers on the lookout for that perfect something. Improve Customer Retention Predictive analytics can even identify customers at risk of churning.

Analytics 52

Analytics Marketing AI Practices Allocation 52

Zoominfo

FEBRUARY 13, 2021

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. He strongly believes in aligning data and analytics strategy within marketing departments.

Analytics 100

Analytics Business Digital Transformation Merchandising 100

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98