Content Marketing: How do you know if it???s working?
Writing on the Web
AUGUST 13, 2014
” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Is it: Sales. Requests and inquiries.
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