Tony Zambito

FEBRUARY 4, 2022

Business Leaders Must Adapt Buyer Insights Generation To Rapid Pace Of Change. In this world of new realities, business leaders in operations, marketing, and sales desire such deep understanding to expand and grow. . Towards analytics. With an emphasis on analytical correlation to arrive at insights. Towards data.

Buyer Personas 219

Buyer Personas Correlation Fulfillment Analysis 219

Tony Zambito

JANUARY 29, 2017

Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What becomes clear considering these surveys is that many CEOs see growth resulting from a strong understanding of customers. One that leads to organic growth in existing and new markets.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tony Zambito

FEBRUARY 10, 2012

Sales role was to target the single buyer. Sales training was all geared to train sellers how to persuade the single buyer and in the 1980’s we started to see models of how to determine the psyche of the single buyer – was he or she an amiable or an analytical? Our sales people barely look at the tools we give them.”.

Lead Ranking 100

Lead Ranking B2B Marketing Buyer Personas B2B 100

Tony Zambito

APRIL 21, 2010

.  In organizations where the leadership is mostly analytical in nature, the need for information and analysis can be interwoven into the corporate culture and is a component of every decision.    When it comes to markets and customers, quantitative analysis of many shapes and forms are used to arrive at customer data. 

Buyer Personas 100

Buyer Personas Rules Sample Validation 100

Tony Zambito

NOVEMBER 14, 2011

This is the second in a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    There have been generational differences noted between the rise of the younger social buyer as well as hybrid behaviors of traditional buyers. 

Trends 100

Trends Planning Buy CMO 100

Tony Zambito

APRIL 7, 2010

  Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic.   This begs the question: “how well do we know our customers?” .

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buyer Personas Marketing Strategy 100