customer sales-lead 
The Point
NOVEMBER 27, 2018
Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. Integrating Social Leads into the Demand Generation Funnel via @spearmktg.
The Point
JUNE 30, 2017
ABM is a strategy, and a wholly different way of looking at how leads, opportunities and revenue are generated. It is a strategic initiative that involves (or should involve) both sales and marketing at all levels of the organization. There’s only one problem: there really is no such thing as an “ABM Campaign.”.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
NOVEMBER 10, 2016
Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.
The Point
DECEMBER 11, 2018
How can ABM best coexist with a more traditional funnel-based demand generation model? In the giddy, early days when solutions like Marketo first arrived on the scene, the reigning view was that the technology was all a company needed to solve their lead management and email marketing woes. Thinking that ABM is a 60-day initiative.
The Point
MAY 16, 2015
Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Demand Generation Marketers Need to Think Sales Enablement.
The Point
AUGUST 11, 2015
These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. No two customer journeys are the same. Well, not so fast.
The Point
NOVEMBER 5, 2009
It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. HS) Where do you see as the greatest opportunity to improve marketing and sales processes?
Expert insights. Personalized for you.
203 
Let's personalize your content