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Remove customer sales-lead

The Forward Observer

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. Teams try everything they can to drive more traffic, leads, and signups. So why is marketing it so hard? Many SaaS companies struggle with marketing.

Marketing Funnels 169
Marketing Funnels Top of Funnel Startups Buyer Personas 169
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