Remove customer sales-lead

Marketing Craftmanship

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Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

Very few companies seem to monitor website analytics, and even fewer understand the complex world of SEO. Repurposing third-party information with (or without) your firm’s introductory comments, or posting online versions of sales collateral — under the guise of thought leadership — is simply noise. Industry Events.

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Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press. The error of many desktop publishers?