customer sales-lead 
Crimson Marketing
AUGUST 4, 2015
No longer is Sales driving the bus. In the past, Sales could control the flow of information to some degree. Often, your sales team is not even present for much of this process. By the time Sales has the chance to interact, the majority of the buyer’s decision is already complete. . And their journey can be a long one.
Crimson Marketing
DECEMBER 3, 2014
They had lost a significant amount of market share and sales were slipping. For example, the company has used Splunk Enterprise marketing technology to monitor real-time sales around the world, allowing them to target customers in real time with promotions and unique campaigns.
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Crimson Marketing
SEPTEMBER 16, 2014
It is hard to imagine that even Naisbitt himself could have imagined then the volume, variety and velocity of pure data that would be available to CMOs today through transaction records, web analytics, public records and a multitude of other sources. Providing The Right Information to Sales. the equivalent of 520 million books.”.
Crimson Marketing
JULY 9, 2015
They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process.
Crimson Marketing
SEPTEMBER 29, 2015
To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience. . By collecting and analyzing lead data, marketers are able to pass on comprehensive customer insights to their sales team, ensuring that everyone is on the same page in creating a personalized customer experience.”
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