Name one place where a Lead or prospect can find all information about your company, its service/product offerings, management etc. Companies spend a lot of money to make their virtual homes engaging and interactive for their visitors, but only a very minuscule percentage of them actually view their websites as a source for generating leads. Now if you could identify these 40% of the anonymous visitors to your site even if they failed to fill the forms, you could increase the number of leads generated on your website by up to 400%! Does Sales. MORE >>

Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Social media sites like Facebook with its more than 750 million users, Twitter with its more than 280 million users and the business network LinkedIn with its more than 100 million users offer wide opportunities for businesses, not matter if they are B2B or B2C, to get seen and to get in touch with their future customers. Leave your comment below. MORE >>

You’ll learn cutting-edge strategies for improving everything from your online marketing to your lead generation efforts from top industry experts (including yours truly). Visitors Come and Visitors Go: Why Aren’t They Becoming Customers? The latest tools and features in Google Analytics to help optimize your website lead pipeline. The agenda shows my session, A Lead-Driven Approach to Increasing Business Software Sales, is scheduled for Monday, September 14th at 10:00 am. Capterra: The Conference. September 13-15 in Washington DC. MORE >>

B2B Demand Generation | 12 Marketing Take-Aways. Writing articles for other blogs generates tons of good things, like traffic, backlinks Googlejuice. This is why Find New Customers also writes for SandHill.com, PostclickMarketingBlog, CustomerCollective, blogs for Marketo, Eloqua, Hubspot, etc.). Set up analytics first. Think of what you will want to track so you can include it in Google Analytics. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Be very specific. Create spin-offs. MORE >>

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them. Good marketers use analytics for the first few things we mentioned. In other words, great marketers make their analytics actionable. Well here are 9 ways to make your analytics actionable. MORE >>