SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. Marketers land 66% more qualified leads through video marketing. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. More than one billion hours of videos are viewed on YouTube daily.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Stevens & Tate

MARCH 1, 2024

The inbound marketing methodology stands as a cornerstone for businesses aiming to attract, engage, and delight customers online. By focusing on creating valuable content and tailored experiences, you can draw potential customers to your brand organically. The benefits of inbound marketing can be a game changer for your business.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting?

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

MARCH 31, 2021

Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Whether yours is a small business that focuses on your immediate area or a multinational corporation with local franchises and offices, your customers need to find you online and off.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. It goes beyond to ensure a buying customer becomes the brand’s ambassador. . Graphic source: Keap report.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. High-quality content will help turn first-time visitors into life-long customers, while a poor content marketing strategy can turn people away from your business. Let’s begin!

Curation 81

Curation Click Rate Content Open Rate 81

Optinmonster

AUGUST 17, 2021

Many of the tips below involve getting new leads by capturing email addresses. It helps you to grow your email list, drive more sales, and get higher conversion from any of your calls to action (CTAs). These campaigns are things you’ve likely seen before, such as: Popups. Grow Your Email List . Floating bars.

Lead Scoring 92

Lead Scoring Lead Ranking Generation Webinar Metrics 92

Optinmonster

MAY 11, 2023

The first page of search engine results gets far more clicks, and organic search traffic is free. This means you can drive a lot more potential customers to your website without spending any money. Offer a Lead Magnet A lead magnet is something that you offer visitors in exchange for subscribing to your email newsletter.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

DECEMBER 7, 2023

A countdown timer is a clock displayed as a popup or a countdown timer bar to help online stores improve the conversion rate on a landing page. Cracku came up with a discount offer and created a lightbox popup along with a countdown timer on their most popular course pages. This will start a new campaign for you.

Conversion 68

Conversion Urgency Marketing eCommerce Display 68

Optinmonster

FEBRUARY 23, 2022

Are you trying to find the best WordPress marketing plugins to help attract more customers and drive more sales? We have a solution for you from lead generation to land page builders and beyond. With OptinMonster, you can exponentially grow your email list through your website. OptinMonster: Generate Leads.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Optinmonster

MAY 4, 2021

You should set up a few discounts and run “optin campaigns” across your site. That’s because OptinMonster gives you a variety of campaign types to spread the word about your discounts, including: Popups. Inline Campaigns. And adding these to your campaign couldn’t be easier. Floating Bars.

Promotion 104

Promotion Budget Programs Tools Landing Pages 104

Oktopost

JULY 30, 2020

If recent global events are any indicator, businesses are and will need to focus on remote solutions for internal engagement with employees and externally with potential and current customers. One of its unique features is the ability to stream your webinar directly to your company’s Facebook or YouTube pages. Ease of use.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Outgrow

NOVEMBER 30, 2022

We’ll also look at examples of video marketing campaigns for inspiration. This is done by drawing audiences’ attention to various online channels such as social media, blogs, emails, and others. . From here, create a video marketing checklist that contains the concrete steps you will take to ensure the success of your campaign.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Marketing Insider Group

MAY 22, 2023

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. Digital Marketing Analytics 23.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

ConvertKit

SEPTEMBER 23, 2020

But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. From high ROI to higher engagement rates than social platforms, email marketing is one of the best ways to generate interest in what you have to sell or promote. Why distribute it with email?

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

ConvertKit

JANUARY 20, 2022

There are other factors besides cost to consider when choosing an email marketing tool. A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability , support, and features like email automations , tags, and segments. What’s the best email marketing tool?

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

PureB2B

JUNE 20, 2022

Rather than tear up your existing lead generation strategy and start from scratch, instead consider the following tweaks to enhance your campaigns. A/B test key campaigns. First, it identifies which elements of your lead generation campaigns work. Feature video testimonials prominently on landing pages and within emails.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Convince & Convert

JULY 20, 2017

Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I wanted the traffic to primarily be from our Snapchat audience. Google Analytics to the rescue.

Marketing Websites 107

Marketing Websites Landing Pages Marketing Analytics Tools Youtube 107

Convert

AUGUST 20, 2020

This information is then used to provide better website experiences and strengthens your marketing and advertising campaigns. Behavioral targeting mines metrics like: Frequently visited pages Webpage Viewing times Clicks Web searches Transactions Purchase behaviors Length of session. Key #1: Use Customized Advertising.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

ClearVoice

JANUARY 28, 2021

After all, while some people tend to check their emails, others are glued to social media, but many search Google for answers and end up reading lengthy blog posts for more information. There is no ‘right’ way to learn about a company or a person, which is why cross-channel campaigns are essential for success.

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

LeadsRX

MARCH 9, 2022

Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Customer Journey Analytics. Customer Lifetime Value (LTV).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Soccer uses customer data platform to make marketing automation personal He did a quick assessment and realized he had to get everyone on one platform.

Campaigns 93

Campaigns Co-Registration Marketing AI Cable 93

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. This enables data-driven decisions in creating landing pages, registration processes, and website copy. Big businesses run digital marketing campaigns that never sleep. Customers care about the causes they support more than ever—so much so that it affects their purchase decisions.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching your customers, not to mention marketing goals.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Optinmonster

JUNE 10, 2021

Each of the 7 Father’s Day promotion ideas is designed to improve user experience (UX), engage with your customer, and boost sales. That usually means giving customers a small percentage off their total purchase. More customers go through with checkout (rather than abandoning their cart). Let’s get started!

Promotion 69

Promotion Landing Pages Template eCommerce 69

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV).

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

ClearVoice

APRIL 6, 2021

A conversion path is a guided journey a potential customer takes on your website to meet your goal. This path is different for all brands and aspirations but typically involves multiple touchpoints, pop-up reminders, email notifications, and other tactics to encourage an action. . What is a conversion path?

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The foundation of any great digital marketing campaign requires a solid understanding of general inbound marketing concepts, ideas, and best practices. marketing campaigns.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

MARCH 19, 2020

Be sure to include a call to action in the video itself and the video landing page. If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

JULY 30, 2020

I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. The landing page wasn't busy.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Optinmonster

JUNE 22, 2021

Since this is such an in-depth post, feel free to click the section that you’d find most helpful: Create holiday optin campaigns. Build an Independence Day landing page. Lead into the day with an email sequence. Create Holiday Optin Campaigns. Increase your customer’s average order value (AOV).

Promotion 69

Promotion Landing Pages Template Budget Programs 69