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Marketing Craftmanship

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Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

That capability, bolstered by access to data regarding customers and their online behavior, has led to a proliferation of technology companies peddling a mind-boggling array of Marketing Automation platforms intended to increase consistency and precision during every stage of the customer journey.

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Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

Very few companies seem to monitor website analytics, and even fewer understand the complex world of SEO. Marketers have always used targeted, efficient means of reaching and influencing large groups of current and potential customers — most often through webinars and other online forums that leverage technology.

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No-Cost, Cornball Marketing Can Drive B2B Top-of-Mind Awareness

Marketing Craftmanship

a leading provider of crime forecasting data and risk analytics. After some polite online badgering by eReleases, Highlander Consulting gave that upstart firm a shot last week; tasking them to distribute a press release for one of its clients, CAP Index Inc. – If you ever have any questions or concerns, pick up the phone and call us.

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