Lattice

MARCH 21, 2016

Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. EMC targets hundreds of thousands of customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

SEPTEMBER 21, 2016

Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. Poor conversion: This is yet another huge pain point that predictive analytics alleviates.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

MAY 31, 2016

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

JULY 19, 2016

Some of the funnel problems predictive analytics have improved for Lattice customers include: Conversion rates, deal size per account, deal velocity, marketing and sales efficiency, alignment between sales and marketing, and ad-spend efficiency.

Top of Funnel 100

Top of Funnel Marketing Funnels Digital Marketing Funnels Funnel Advertising 100

Lattice

OCTOBER 27, 2015

Imagine being able to predict the buying habits of your customers before they even visit your site. ” Other key findings: Mature users of predictive analytics technology report tangible gains to their bottom lines. Predictive analytics skills are in great demand. Overall, customer value metrics are used by 36%.

Enterprise Management 100

Enterprise Management Planning Paid Search Agency Forecasting 100

Lattice

FEBRUARY 24, 2016

4 Steps to Scaling ABM with Predictive Analytics. Predictive analytics changes all that. What’s more, they’re able to do this across the entire funnel, driving existing customer revenue in addition to new customer revenue. We’ve put together a white paper detailing what we’ve learned from our customers on this topic.

Account Based Marketing 100

Account Based Marketing ABM Top of Funnel Verticals 100

Lattice

OCTOBER 4, 2016

Instead of reps having to log into a company’s transactional/ERP system to identify what existing customers have already purchased, the latest release of Buyer Insights provides a comprehensive visual purchase history about each customer. Sales gets a complete view of the customer and is better prepared for their conversations.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

Lattice

NOVEMBER 10, 2015

Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds of organizations. Marketing teams need to better understand the implications of data science and move their organizations toward competing on analytics.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

MAY 3, 2016

With the newest version of Lattice Buyer Insights, Salesforce customers can now transform their selling efforts by accessing the power of predictive analytics and data in an enterprise-ready way right within the Sales Cloud. so that reps get a 360-degree view of their prospects and customers.

Enterprise Management 100

Enterprise Management Lead Scoring Lead Ranking CRM 100

Lattice

MAY 24, 2016

CDW , Dell , EMC , SunTrust and more run account-based marketing and sales development programs across tens and hundreds of thousands of accounts (direct & indirect channels, targeting customer expansion opportunities as well as net new customers). in minutes. What good is a score if you can’t put it to work?

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

MARCH 16, 2016

As marketers, you’re always collecting data about your customers and prospects but there are a few challenges: The data is spread across multiple sources in different formats: How many of us have had to go through spreadsheet hell while trying to standardize simple things like company history, HQ location or annual revenue?

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

MAY 2, 2016

One of the panels that helped attendees understand how to put ABM into action w as a ‘best practices’ session where panelists discussed how predictive analytics solutions are a key technology building block for successful ABM programs.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

Lattice

AUGUST 9, 2016

Predictive analytics solutions can add attributes to the list. Empower marketing and sales to run detailed targeted campaigns that rely on a customized insights, rather than automated emailing. Look into how you can personalize or customize events, direct mail, online advertising and web sites for your prospects and customers.

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

DECEMBER 9, 2015

Kerry Cunningham of SiriusDecisions recently gave a talk where he declared that in a world of more advanced analytics we actually have to become better storytellers. This will improve their ROI, and your own company’s revenues once you start seeing an influx of happy, successful customers.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Lattice

DECEMBER 1, 2015

However, 2016 is the tipping point when we’ll see marketing organizations be able to not only segment their target audiences down to small groups, but then serve customized content to those segments, via a variety of tools in their technology stack.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

DECEMBER 28, 2015

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

MARCH 7, 2019

Imagine if 80%+ of your marketing operations and analytics teams’ time freed up to focus on answering more strategic questions and driving those priorities? Learn how establishing Marketing's Single Source of Truth can help you to simplify your data and operate more productively.

Analytics 100

Analytics Product Marketing 100

Lattice

OCTOBER 5, 2016

Business Intelligence was the last successful analytics killer-app in the enterprise. BI systems are built on middle-school math and while they are very useful, they are not analytically hard. We monitor every model in production at every customer through a set of automated tests. This approach does not work.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Lattice

MAY 4, 2016

Prospects and customers are leaving a data trail everywhere – whether it’s on public forums on the Internet or your own internal databases – and intent data is a key part of this trail that marketers can access and utilize. On the other hand, intent data can be used in many ways beyond identifying prospects.

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

MARCH 15, 2016

How will it change the way we engage with our customers and prospects in the future? For example, a B2B company trying to figure out the characteristics that make a prospect likely to convert into a customer would use supervised learning by showing hundreds of examples of previously converted prospects.

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100

Lattice

APRIL 11, 2016

Leads and customers are likely to behave differently in different countries; what you learned from one country or region is not always applicable to a different one. In that case a predictive vendor should have the mechanisms in place to detect and recommend a separate model for the customer in Europe. Geo-Sensitive Models.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads SMB MQL 100