customer Analytics Related Topics 
Everything Technology Marketing
MARCH 27, 2010
By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” Delving deeper into what matters to your customers is the key to growing revenue. Therefore you’ve probably have already chartered your marketing team to collect relevant customer-related information.
Everything Technology Marketing
APRIL 8, 2010
Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. And today’s customers are busier than ever. Build a simplified model of your customers’ world, the journey they take from problem to solution. What business problems do they face?
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