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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics?

Analytics 112
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Six Lead Generation Trends to Watch in 2021

Webbiquity

Unsurprisingly, the metric that clinched the first position was “quality of leads.” However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. Personalization is for the lead generation and nurturing process.

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OptinMonster Acquires Beacon Lead Magnet Creator To Help Small Businesses Easily Generate More Leads

Optinmonster

Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. Your visitor gains access to the lead magnet by joining your email list.

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Google, GA4, and the rising importance of data analytics

ClickZ

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 115
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Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. Marketers Failing to Leverage the Potential of Analytics.

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The Best Twitter Analytics Tools

Brandwatch Marketing

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. Some may wish to track the tweets about their brand or competition, some will want to engage with leads or clients, and others may wish to track the success of their campaigns, among tons of other options.

Twitter 140
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Mastering the art and science of creative analytics

Martech

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. In the new analytics landscape, creative execution emerges as the critical optimization lever. This surprises most media planners because the creative component is not typically seen as the key variable.