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Content Curation vs. Creation: Finding the Right Balance

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Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. Content curation is convenient and easy, but content creation tends to be more personal and reach your specific audience with more effect. Creating awesome content can be quite tough.

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How to Use Social Media Analytics to Personalize Your Content Curation Strategy

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So how do you access the proper information to personalize your content curation strategy for each customer? The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. So, how do they work?

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How to Measure If Your Content Curation Is Successful

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Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. We will start by defining content curation and sharing a few examples so you can see how it works. Let’s begin!

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How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

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But despite these elevated budgets, marketers are saying that social media marketing is not contributing significantly to their sales and revenue, indicating that a significant number of marketers aren’t finding the right ways to produce the right content and use it effectively for lead generation and nurture.

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What is Video Curation & How To Curate Video Content

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Among them, video curation is one of the lesser-explored options. In this article, we will tell you all that you need to know about video curation. Video curation is the best way for brands to strike a balance and give viewers what they want without going through the strenuous process of content creation. Video Curation.

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How to Create a Lead Generation Strategy for SMBs

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And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

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Content Curation for SEO: How To Make It Work

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Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. As a content curator , your task is to pick only the best content to share with your audience.