Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. Creative analytics achieves this by integrating audience and creative data so that they are analyzed and measured in conjunction rather than in isolation.

Marketing Attribution 91

Marketing Attribution Creativity Analytics Paid Search Agency 91

Scoop.it

OCTOBER 1, 2020

Two words: Content curation. Content curation is easily the answer to your social media problems. Here is why: What is Content Curation? Content curation is essentially two things – discovering relevant content and packaging it in a way that is true to your brand. How Can You Start Curating Content on Twitter?

Curation 98

Curation Twitter Content Eye-Tracking 98

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Vidyard

AUGUST 13, 2018

A step-by-step guide to curate great video content Indulge us for the moment as we put aside the persona and where they are in the buyer journey. Authentic video content curation The above video was created precisely as described here, in less than 20 minutes. The post How to curate great video content appeared first on Vidyard.

Curation 118

Curation Top of Funnel Video Marketing Content 118

Scoop.it

FEBRUARY 25, 2021

Let’s explore how businesses can effectively curate content in order to appeal to this widespread social audience and achieve greater levels of traffic back to their websites as a result: 1. There’s little point in curating your content if it’s not going to strike a chord with your target audience. Understand Your Audience.

Curation 66

Curation Social Media Media Ad Building 66

Valasys

JANUARY 25, 2024

In the fast-evolving landscape of data analytics, a game-changing synergy has emerged – ICP Analytics with AI. Now, introduce ICP Analytics with AI – it’s akin to giving your data a big brain. What is ICP Analytics with AI? How AI is Used in Data Analytics? How to Implement ICP Analytics with AI?

Ideal Customer Profiles 40

Ideal Customer Profiles Marketing AI Analytics Lead Ranking 40

Scoop.it

NOVEMBER 3, 2020

This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., In this article, we’re going to take a closer look at why content curation is important and how you can use it to build a loyal audience.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

Scoop.it

DECEMBER 1, 2020

It takes a lot of time and money to create original content, which is a big part of why content curation is so appealing. The question is, then, how do you balance created vs. curated content for the best lead capture impact? How to Use Curated Content to Generate Leads. Curated content needs a different approach.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. My content curation used to be 100% manual. In this blog, I’ll cover the tools that I use as well as best practices for content curation.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

Convert

DECEMBER 2, 2020

There are signs, though, that this kind of AI-driven curation is losing ground among consumers. To see why, take a look at the slew of rapidly-growing companies that now offer genuinely curated selections of products and services. Curated product recommendation on JustFab. They resent being reduced to a demographic.

Amazon 88

Amazon Curation Personalization eCommerce 88

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

xiQ

SEPTEMBER 27, 2019

[Martech Briefing] xiQ Mixes Content Curation with AI in Support of ABM. Discover how is xiQ driving momentum in ABM with AI-based content management tools: (1) Content Curation (2) Campaign Personalization and Execution (3) Advanced Campaign Analytics (4) First-Hand Intent Data (5)Lead Scoring and Profiling.

Curation 62

Curation Account Based Marketing ABM Lead Scoring 62

PureB2B

MAY 13, 2022

The terms business intelligence and data analytics are often used interchangeably. A clear distinction can be made between BI and data analytics. Data analytics, on the other hand, refers to the process of analyzing raw data and transforming it into a format from which conclusions can be drawn. Scope of Work.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

Martech

FEBRUARY 27, 2024

It also provides predictive analytics forecasts based on data across all of Klaviyo’s customers. We started with predictive analytics, to help anticipate consumer needs. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms.

SMS 101

SMS Marketing Automation Services Forecasting User-Generated Content 101

Martech

MARCH 1, 2024

Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers. The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website.

Marketing AI 92

Marketing AI Merchandising Enterprise Management Long Tail Marketing 92

Thinkers360

MARCH 31, 2024

The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit. MSR Leadership Consultants India Contact Professor M.S. Sukor Zainal CEng FIMarEST CMarEng EFTECH ENERGY SOLUTIONS Contact EUR ING.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

xiQ

SEPTEMBER 27, 2019

[Martech Briefing] xiQ Mixes Content Curation with AI in Support of ABM. Discover how is xiQ driving momentum in ABM with AI-based content management tools: (1) Content Curation (2) Campaign Personalization and Execution (3) Advanced Campaign Analytics (4) First-Hand Intent Data (5)Lead Scoring and Profiling.

Curation 48

Curation Account Based Marketing ABM Lead Scoring 48

Thinkers360

MARCH 1, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! Sukor Zainal CEng FIMarEST CMarEng Score: 33.08

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Convince & Convert

SEPTEMBER 7, 2011

This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data. In short, 30% of the companies in our sample are curation-focused : 75% or more of their posts link to third-party websites. Which Works Best, Curation or Creation?

Curation 166

Curation Research Sample Click Rate 166

Webbiquity

NOVEMBER 8, 2012

” The company’s products include tools for browsers, websites (including WordPress plugins ), analytics and developers. With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Check it out !

Curation 100

Curation Blogger Content API 100

Hubspot

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Martech

APRIL 19, 2024

Apply data and predictive analytics Data and predictive analytics are indispensable tools for successfully reaching local target markets. Price optimization : By analyzing consumer demand, competitor pricing and market conditions, data analytics enables you to set prices that attract customers while ensuring profitability.

Advertisements 100

Advertisements Advertising Allocation Planning 100

Thinkers360

MARCH 22, 2024

The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit. There is no difference in how we calculate the rankings between free and paid members. Contact us to discuss any of your project needs at info@thinkers360.com

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Seismic

NOVEMBER 18, 2020

Enter Seismic’s Content Analytics : a suite of data, dashboards, and integrations that offers a 360-degree view of content performance from creation to close that powers revenue teams to accelerate deals and business growth. Let’s take a look at Seismic’s Content Analytics and what they can do for your business.

Top of Funnel 52

Top of Funnel Analytics Enterprise Management API 52

Digital B2B Marketing

MARCH 25, 2011

As marketers become publishers in their own right, it is natural they become expert content curators also. In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Webbiquity

MAY 9, 2023

You can also curate informative content for them and add your insights. Tools to Help Measure: Use social media analytics tools such as Facebook Audience Insights, Twitter Analytics, Instagram Insights, or Hootsuite Analytics to gain valuable insights into your audience’s demographics, interests, and online behavior.

Social Media 313

Social Media Social Marketing Planning Tips 313

Scoop.it

MARCH 14, 2024

To get analytics and insights Truth be told, building your SEO score requires a whole bunch of trial and error. Because of this, Google Analytics on content topics, keyword traffic, backlinks, and customer intent help a lot in improving your SEO strategy. to easily curate and organize all the industry content impacting our business.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

JANUARY 31, 2023

Partnering with a Digital Full Service agency offers tightly coordinated campaigns that touch on all marketing aspects: Creative Design & development Advertising Search Social Although this can be ideal in many situations, this model often lacks the ability to curate your marketing efforts to the specific needs of your business.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Moz develops SEO software tools and regularly hosts webinars to train business owners on web development, SEO, and analytics. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Thinkers360

MARCH 8, 2024

Westover, PhD Future of Work, Culture, HR Peter Winick Thought Leadership Leverage Contact Peter Winick Marketing, Social, Entrepreneurship Ira Wolfe Poised for the Future Company Contact Ira Wolfe Future of Work, HR, Leadership Bill Wong, MBA Info-Tech Research Group Contact Bill Wong, MBA Generative AI, Analytics Helen Yu Tigon Advisory Corp.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Martech

MARCH 22, 2024

The interplay between AI’s critical reasoning ability and creative human nuance can easily extend to other areas that require strategic conceptualization and ideation, from creating ways to repurpose an ebook to curating a mood board for a social media activation. Popular AI tools for reporting and analytics: Funnel.io

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Thinkers360

APRIL 20, 2024

The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit. Ken Ip Score: 31.42 42 David Food Board International Contact David Food Score: 31.33 45 Carrie Barclay ASG Contact Carrie Barclay Score: 31.24

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

FEBRUARY 16, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! Contact Helen Yu Score: 32.69

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98